Monday, April 22, 2013

Press Release - Zoya Nail Polish: Big3Free from its inception from Nail It! Magazine


Remember, the Earth Day Promo ends April 26th.   All polishes except the Pixie Dust Collections is $4 each.  

MEDIA RELEASE: Nail It Magazine Features Zoya Nail Polish online


Why They Love Zoya…

“As if the gorgeous shades and lovely shape of the lacquer bottles weren’t enough for us to go gaga over Zoya nail polishes, this nail polish brand was the pioneer of the “3 Free” effort.

Three-free means that three ingredients are absent from the nail polish formula: toluene, formaldehyde and dibutyl phthalate (DBP).

Zoya was free of toluene, formaldehyde and formaldehyde resin since its inception in the 1990's. It then went on to remove DBP from its formulation in 2002. What’s more, in 2007, Zoya became camphor-free as well.

In 2006, after feeling the heat from health groups and shoppers, a handful of brands, including OPI and Essie, removed the “toxic trio” from their formulas, and many companies, such as Butter London and Sally Hansen, followed suit.

But unlike those brands, Zoya embraced the “3 Free” ideology from its inception, a decade before there was a concerted public awareness campaign!”
LINK: http://www.nailitmag.com/nail-designs/zoya-3-free-nail-polish/why-we-love-zoya
In fact, Zoya Nail Polish remains committed to providing a healthier choice in beauty with a formula that is also free of formaldehyde resin and camphor, making each and every long-wearing, beautiful shade Big5Free.

*Press Release

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