Saturday, July 14, 2012

Press Release - China Glaze Bohemian Collection


“NOT ALL THOSE WHO WANDER ARE LOST.”
~J.R.R. Tolkein

China Glaze® Introduces Six Radiant Luster Chromes for Fall 2012

Los Angeles, CA – (June 2012): Say the word “Bohemian” and most people automatically think bell-bottoms and fringed vests.  Today’s Bohemian look is refined, feminine and carefree, epitomized by fashion icon Nicole Richie’s modern Bohemian look.  China Glaze® gives the free-spirited look a fresh, trendy spin with its latest specialty collection, New Bohemian.  China Glaze® New Bohemian will leave you mesmerized as the color shifts and moves across the nail, traveling with the light.  The chrome-like finish radiates with high shine and intense color, captivating your senses with every twist and turn.

Push the boundaries of color and fashion with the unconventional collection of six lustrous shades including:

· Unpredictable – Multidimensional gorgeous green
· Rare & Radiant – Extraordinarily rich gold
· Swanky Silk – Brilliant beige with peach undertones
· No Plain Jane – Lavish lavender-pink
· Want My Bawdy – Sexy sapphire blue
· Deviantly Daring – Adventurously bold peacock teal

The China Glaze® New Bohemian collection will be available at fine salons and beauty supply stores nationwide in August 2012.  Individual polishes retail for $6.99 MSRP.

China Glaze is free of DBP, toluene, and added formaldehyde.  China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide.  For more information, visit: www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (www.pinterest.com/ChinaGlaze).  China Glaze is a division of American International Industries.

About American International Industries
For nearly 40 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Ardell, Andrea, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, Jeris-Lustray, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

3 comments :

  1. These look interesting, can't wait to see actual swatches!

    ReplyDelete
  2. Is one of them yet another peridot-alike?! I like the look of the blue one, can't wait to see swatches :)

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  3. I am excited...hoping the look on the nail is as interesting as the shades look in the bottles! Jane and Bawdy really have my most interest...but odd that Jane is being referred to as a pink/lavender - it's looking a lot darker in the bottle shots than anything in a pink range. Agree with MissGreenEyes - that one looks like it's going to be the CG version of a Peridot look-alike. I must have 4 of 'em now.

    ReplyDelete

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